Arts. Online. From PBS.

Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.

Artists:

Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers
Paula Scher, Designer
Eddie Opara, Designer
Deroy Peraza and Julia Vakser, Designers

Music by:

VLOOPER: http://vlooper.bandcamp.com/album/copycat-a-dilla-tribute
Anitek: http://www.myspace.com/anitek123
Reno Project: http://soundcloud.com/renoproject
Stidiek: http://www.myspace.com/stidiekmusic
Hinariku216: http://soundcloud.com/hinariku216

Follow Off Book:

Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com

  1. mauvaisehaleine reblogged this from pbsarts
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  4. fergusthebrave reblogged this from typeworship
  5. squeezedmind reblogged this from typeworship
  6. visualmixtape reblogged this from pbsarts and added:
    Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or...
  7. paperwok reblogged this from pbsarts and added:
    Off-Book tackles type: PBS Arts web series via pbsarts:
  8. blogartifact reblogged this from pbsarts
  9. ctrlclick reblogged this from laughingsquid and added:
    Off Book: Typography, A Mini Documentary on Typography by PBS Arts laughingsquid
  10. halinamandala reblogged this from pbsarts and added:
    faces behind the type (pun intended).
  11. asifisyed reblogged this from pbsarts and added:
    Very informative and beautiful 7 minutes of Fonts, Type, and Words - via PBS Arts: Off Book
  12. avcinfla reblogged this from pbsarts
  13. jordantfw reblogged this from pbsarts and added:
    @thedougco type doc
  14. cf-mc reblogged this from oktavilla
  15. oktavilla reblogged this from pbsarts and added:
    "In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of...
  16. casper reblogged this from pbsarts
  17. emigreco reblogged this from laughingsquid and added:
    Off Book: Typography, A Mini Documentary on Typography by PBS Arts
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  21. pbsarts posted this
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