Arts. Online. From PBS.

Do Knock-Offs Prove the Value of a Brand? - Idea Channel

Living in the consumer culture that we do, we’ve learned that specific brands can carry very different meanings and values. We’re willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn’t going anywhere, and companies spend huge amounts to dissuade people from buying “fakes”. But are knock-offs REALLY a negative for the brand?

Extra double extreme thanks to Lana Swartz (@lanalana) for her help on this episode.

Let us know what sorts of crazy ideas you have, about this episode and otherwise:
Tweet at us! @pbsideachannel (yes, the longest twitter username ever)
Email us! pbsideachannel [at] gmail [dot] com
Idea Channel Facebook!
http://Facebook.com/pbsideachannel
Hosted by Mike Rugnetta (@mikerugnetta)
Made by Kornhaber Brown (http://www.kornhaberbrown.com)

  1. jewishdracula reblogged this from pbsarts
  2. dianakeeseesh reblogged this from laughingsquid
  3. pschoultz reblogged this from laughingsquid
  4. tatonkaterror reblogged this from pbsarts
  5. ephemeral-thoughts reblogged this from laughingsquid
  6. worldtea reblogged this from laughingsquid
  7. tryanotherday reblogged this from laughingsquid
  8. artistsjourney reblogged this from laughingsquid
  9. renegade-lumberjack reblogged this from laughingsquid
  10. slumlordgirlfriend reblogged this from laughingsquid
  11. nikolasmurdock reblogged this from laughingsquid
  12. kelsileeandtheinfinitesadness reblogged this from laughingsquid
  13. whendinosaursruledtheearth reblogged this from laughingsquid
  14. yourestupidocelot reblogged this from laughingsquid
  15. so-much-for-pathos reblogged this from laughingsquid
$(".photoset").each(function() { var newSrc = $(this).attr("src").replace('500','830'); $(this).attr("src", newSrc); });