Arts. Online. From PBS.

Off Book: The Art of Logo Design

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Featuring:
Stephen Heller, http://www.hellerbooks.com/
Sagi Haviv, http://sagihaviv.com/
Kelli Anderson, http://kellianderson.com/
Gerard Huerta, http://www.gerardhuerta.com/

Music:

Mindthings: http://www.mindthings.net/
Hogan Grip: http://freemusicarchive.org/music/Hogan_Grip/
Diamos Roll: http://soundcloud.com/diamos-roll/
Junior85: http://freemusicarchive.org/music/junior85/
Statue of Diveo: http://www.jamendo.com/en/artist/352814/statueofdiveo


Follow Off Book:

Twitter: @pbsoffbook

Produced by Kornhaber Brown: http://www.kornhaberbrown.com

  1. 1a1o reblogged this from pbsarts
  2. hannaner reblogged this from laughingsquid
  3. franutopia reblogged this from pbsarts
  4. slowbicycle reblogged this from pbsarts
  5. bsiokbe reblogged this from laughingsquid
  6. artimated reblogged this from pbsarts and added:
    Off Book: The Art of Logo Design Logos surround us in digital and physical space, but we rarely examine the thought and...
  7. starsandcandycoloreddreams reblogged this from pbsarts
  8. jtothesoe reblogged this from laughingsquid
  9. dumbshine reblogged this from pbsarts
  10. chrischanthemum reblogged this from laughingsquid
  11. bjornsrandoms reblogged this from laughingsquid
  12. librascurio reblogged this from pbstv
  13. surferartchick reblogged this from pbsarts
  14. iclaim reblogged this from pbsarts
  15. dakirillova reblogged this from pbsarts
  16. rocksandahalf reblogged this from laughingsquid and added:
    I watched this in class today.
  17. melvillemifunemtumekonigsberg reblogged this from laughingsquid
  18. asecrettornado reblogged this from laughingsquid
  19. pdccreative reblogged this from laughingsquid and added:
    The Art of Logo Design Source:
  20. guscocox reblogged this from pbsarts and added:
    Off Book: The Art of Logo Design Logos surround us in digital and physical space, but we rarely examine the thought and...
  21. unrepentingpenguin reblogged this from laughingsquid and added:
    Keep it in mind.
  22. blackskullofthenorth reblogged this from laughingsquid and added:
    This is really good
  23. keepit350 reblogged this from laughingsquid
$(".photoset").each(function() { var newSrc = $(this).attr("src").replace('500','830'); $(this).attr("src", newSrc); });