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Which is it? Gif or Jif?

Off Book - Animated GIFs: The Birth of a Medium

GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art. In this episode of Off Book, we chart their history, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are evolving the form into powerful new visual experiences.

Featuring:

Patrick Davison, MemeFactory

TopherChris, Tumblr

Pamela Reed and Matthew Rader, Reed+Rader

Jamie Beck and Kevin Burg, Cinemagraphs

Story Development: Mike Rugnetta, Internet Culture Researcher, MemeFactory

GIFs by:

The Internet. We wish we could attribute all the GIFs we used, but we aren’t even sure if that would be possible!

But…a special thanks to Mr GIF (http://mr-gif.com/) whose work appears in the TopherChris section.

Music by:

Mindthings: http://www.jamendo.com/en/artist/mindthings

Space Frequencies: http://www.jamendo.com/en/artist/Space_frequencies

Casanelli: http://www.jamendo.com/en/artist/Casanelli

Shamil Elvenheim: http://www.jamendo.com/en/artist/shamil/

Kevin Macleod: http://www.incompetech.com

Follow Off Book:

Twitter: @pbsoffbook

Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com

  1. hpanna reblogged this from pbsarts
  2. nakedbabesinspace reblogged this from pbsarts and added:
    Animated GIFS: The Birth Of A Medium
  3. upupandawayyyy reblogged this from pbsarts and added:
    Interesting video on gifs! Best part was when Jamie and Kevin were talking about cinemagraphs, a medium that’s like a...
  4. daneeh reblogged this from pbsarts
  5. chonbeiz reblogged this from karlhenke
  6. indepenciavisual reblogged this from pbsarts
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  9. phabrica reblogged this from pbsarts and added:
    Love the potential of this medium!
  10. joelego reblogged this from pbsarts
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  14. sarahtheprotagonist reblogged this from pbsarts and added:
    Totally thought it...acronym. G-I-F. None...this..jiff vs....
  15. smalls-mcgee reblogged this from pbsarts and added:
    Badass.
  16. leanereid reblogged this from pbsarts
  17. dougcmatthews reblogged this from ambergloom
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